StoryWorld 3.0 : Topics, Talks & Titles — Asa Kalama & Scott Trowbridge, Walt Disney Imagineering
Reunion — Day 1: Friday 18th May 2018
Transforming our Audience from Spectators to Participants: A Journey from Bluesky to the Field
Asa Kalama is an Executive Creative Director at Walt Disney Imagineering where he oversees the development of interactive experiences and one of the signature attractions for the recently announced Star Wars Lands
Prior to this role, Asa spent over a decade at Walt Disney Imagineering, Research & Development. With a mandate to develop new tools, technologies and techniques for greater Walt Disney Company,he had the unique opportunity to contribute his talents to the Park and Resorts, Consumer Products, Interactive and Media Networks business segments. Asa also oversaw Advanced Development’s Narrative Experience Portfolio that focused on interactive story-telling and role-play.
Asa attended the University of California Los Angeles where he studied design at the school of Theater, Film, and Television. Many of his formative years prior to working with Walt Disney Imagineering were spent in darkened theaters both on and back stage; an experience in performing arts that allows Asa to bring a unique perspective to thematic storytelling.
Scott Trowbridge is a global creative leader overseeing the strategic concept development and integration of the Star Wars franchise, a first-of-its-kind franchise-based portfolio. He integrates Star Wars content across all lines of business at Walt Disney Parks, Experiences and Consumer Products, including merchandise, food & beverage, marketing and operations.
Applying his talent for the integration of creative product with technological innovation, Scott previously led Walt Disney Imagineering Research & Development in finding opportunities to combine various media and technologies in order to tell new stories and create innovative entertainment experiences. Additionally, Scott oversaw the Blue Sky Design Studio where Imagineers from multiple disciplines come together to explore and develop new ideas for Disney’s theme parks and resorts worldwide.
Scott has spent most of his career dreaming up new and unique ways to entertain people, ranging from state-of-the-art themed attractions to film, theater and retail. Prior to joining Disney, Scott worked as vice president for the creative division of NBC/Universal’s Theme Park & Resorts, where he led a team that strategized, developed and managed the design, creative development and delivery of entertainment product, theme park attractions, resort hotel destinations and new technologies.
Scott holds a degree in cinema from the University of Southern California.
A recognized leader in the field of innovation management and building creative cultures; Trowbridge sits on the Mayor’s Council on Technology and Innovation (City of Los Angeles); on the Microsoft corporation’s Advisory Panel for Innovation Outreach, as well as the Conference Board’s Council on Innovation. In his free time, Trowbridge acts as a Mission Command Pilot for Angel Flight West, a nonprofit, volunteer-driven organization that provides private air travel for children and adults with serious medical conditions.
Walt Disney Imagineering is the unique innovative organization that creates — from concept through construction — all Disney theme parks, resorts, attractions, cruise ships, real estate developments, and regional entertainment venues worldwide. Imagineering’s unique strength comes from the teamwork and syntheses of creative and technical professionals representing more than 140 diverse disciplines.
The promise of the StoryWorld 3.0 : Reunion, ‘Retreat’ & Shenanigans is summarized in this mission statement:
StoryWorld 3.0 Reunion, ‘Retreat’ & Shenanigans is an intimate gathering of pioneers in the business of storytelling, experience design, creativity and more.
We bring together leading innovators, design-thinkers, problem-solvers, companies, startups, influencers and rising stars along with CEO’s and entertainment industry VP’s to share insights and good times, through conversation and shared-experiences.
Hosted in unique locations, from the arts-district of DTLA to a stunning villa in the Malibu hills, there are no conference rooms, no formal presentations, no panels.
There are no attendees, only participating guests & friends sharing stories and experiences, knowledge, expertise and insight to inspire fresh perspectives, new ideas and an ongoing intellectual community around story, experience design & emotional design.
See our other awesome participating guests and friends @
