From my experience working in small startups, and larger organisations, one of the most important (but sometimes a little overlooked) part of the design process can be the implementation. Between design and the final developed product, the implementation stage is critical to a well-functioning, usable and good-looking interface.
“The developed design functions and looks nothing like the designed version — Designer A”
Why does this happen? The design implementation has not been considered very well, at all, or it was left to developers to figure it out.
Implementation is the crucial step between the designed vision and the developed end-product…
Keep the user informed about what is happening. If something is loading, transferring or downloading, give some indication of progress from their actions. Give a clear expectation of how long will I have to wait? and is it working?
Examples: progress indicator loading spinners, progress bar, loading button, fade in loading transition, indication of the active page you are viewing, ‘updated just now’ indication, video playing progress bar, music playing progress bar
Are you a startup owner or product owner? Did you know, 42% of startups stop because of no market need. 29% stop because they ran out of funding. Over 50% of start-ups cease to exist after 3 years.*
The purpose of this article is to encourage practical steps you can take to determine if you have market fit — what to do if you do or don’t. The term Product is used interchangeably to refer to product and/or a service.
Product Market Fit is the point at which your product is satisfying your user’s need, retaining them and they are…
Have you ever subscribed to a music streaming or film streaming service? Ever used a free trial for anything? My estimate is everyone reading this will at some point in their life be a subscriber.
In 2016, as startups were shifting to alternative (way better) payment services like Stripe, Apple and Google got up to speed and updated their subscription revenue split from 70:30 to 85:15. Monetisation has rapidly shifted in recent years — from single-purchasing (in-app purchasing), ad-supported or paid-apps to more lucrative subscription models.
Subscriptions are big business too. At the time of writing, Dropbox is valued at…
If I had I asked people what they wanted, they would of said faster horses
- Henry Ford
Data-driven design. The idea of underpinning all design decisions with data. Data from analytics, research, A/B testing, focus groups, surveys, think-tanks and more. If you’ve been to any design conference or watched a webinar, you’ve most likely been exposed to the drive towards data in decision making. Its a process every startup wants to be seen as doing and absolutely encouraging.
From the outside looking in, quantifiable metrics like: compared to design A, design B had a 50% increase in conversion can…