Deep Culture: A New Way of Work

I will be keynoting at the Social Now conference on 21 April 2015 in Amsterdam. The topic is the theme of the book I am writing, Deep Culture: A New Way of Work.

The future attitude to work is to question all assumptions, and only retain what works, what adds to the mix, and what opens options. This is why autonomy, purpose, and the regard of those you respect will become the first theorems of a new logic in business: not because it sounds good when trying to hire people, but because it works, and because the legacy, shallow culture left over from the last century has led to the highest levels of disengagement since we started to pay attention. — Stowe Boyd

I intend to explore a number of contradictions that define the new way of work emerging today, which I am calling deep culture. For example, deep work culture is based on embracing dissent, not slavishly pursuing consensus. It embraces widespread democracy, and rejects oligarchic control of the many by the few. Deep culture is based on distributed and emergent leadership, where any and all can step forward to lead when it makes sense, instead of leadership being limited to an elite caste of managers.

The changing nature of work is happening so fast and we are so close to it that we have a hard time seeing what’s different, or to abstract the new principles that underlie the new practices. I hope to tease some of those out, and to treat them as a new set of requirements for work technologies of the next five or so years.

I hope you can join us there.

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