…the report was co…the report was commissioned by Adobe, after all). With that, the messaging is both clear and scary. For a marketing agency to be successful in the future, it must make customer experience mapping and engagement, data-driven marketing and marketing technology core to their offering.

Will The Agency Of The Future Look Nothing Like The Agency Of Today?
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Mitch Joel
Stowe Boyd
Feb 25, 2017 · 1 min read

Isn’t this the ‘digital transformation’ end game? Is that all there is?

    Stowe Boyd

    Written by

    Stowe Boyd

    Founder, Work Futures. Editor, GigaOm. My obsession is the ecology of work, and the anthropology of the future.

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