What does it mean to be contrarian? It does not mean simply doing the opposite of what the majority does — that’s just consensus thinking by a different guise, a minus sign before the conventional wisdom. The problems of reactive contrarianism are the same as those of following the herd. The most contrarian thing to do is to think independently. It is not without its risks, because there is no cover from the crowd and because it frequently leads to conclusions with which no one else agrees. — Bruce Gibney, What happened to the future?