Understanding link tracking is essential knowledge in digital marketing. Still, when talking to digital marketers, I notice a lot of confusion and missed opportunities for insights. That’s why I decided to write this in-depth guide to link tracking. — The essence of link tracking is to measure the amount of traffic one source drives to a destination, through a link. To be able to leverage the power of what is possible, it is critical to understand the fundamentals.

To be a successful growth hacker, or a marketer in the digital world, you need to be tech-savvy. Learn how to leverage the power of APIs for without programming. This is how you automate link tracking using the Bitly API. — Link tracking is essential to evaluate your marketing effort. When you are not in control of the destination where you drive traffic, it is not always you have access to analytics tools. With link tracking, you can measure how many have clicked on a particular link.

Soon the holidays starts, and I wondered if I could tell by looking at data from Instagram. Can we see a significant difference in the usage of holiday-related emojis and hashtags? Let’s find out! To facilitate execution of global, large-scale influencer marketing campaigns at Relatable we rely a lot on…

In the last week of April 2015, Instagram added support for using emoji characters in hashtags. Shortly after that, the 🍆-hashtag was banned. Apparently, there was more to the eggplant than tomato, cheese, and recipes… Let’s see what the data tells us about emoji hashtags today! — In the last article I looked at the unexpected usage of filters. This time I’ve looked at the quite special usage of emoji hashtags on Instagram. Not only is it a way to tag a post with emotion, some of them act as something resembling a portal to a secret…

What do dogs and beards have in common? The same filter! And do you know which filter is the least likely to be used in Venezuela? — I’ve continued my exploration of data related to filter usage among the most successful Instagram accounts. In the previous article I looked at, among other things, filter popularity and how filter usage correlated to the number of followers. …

Which filters are the most popular? Do larger accounts use them as much? And does the hashtag #nofilter actually mean no filter was used…? — Instagram filters are used to enhance photos, to give them that extra edge or just set the mood. But to what extent are they used? Using the sample of about 40 million posts we can conclude that 18% of all photos use a filter.