Andreea Strachina

Creative Strategist, Kaleidoscope Proximity, Bucharest

Most recommended

Still looking for the nr.10

Andreea Strachina3 min read

In a complicated relationship with Strategy

There are still agencies who don’t have in place a strategy department. They are lead by the executional process and don’t feel the need of…

Andreea Strachina2 min read

Still looking for the nr.10

Andreea Strachina3 min read

Recommended by Andreea Strachina

You can analyze the past, but you have to design for the future

*Edward de Bono. I like the idea, and think it is very true. That was my problem w forecasts & trends and all those “i-see-the-future” kind…

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Don’t Fuck Up the Culture

On Monday, October 21, 2013, I sent this letter to our entire team at Airbnb.

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Samsung Still Does Not Get It

The fight between the two giants of smartphone and tablet industry highlights what the difference between a “roaring success” and a…

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