Strategy, Marketing and Management interpreted. Small business is overwhelmed by stuff, that is where the wisdom of experience is valuable.
The 5 dimensions of price
One of the most challenging, but often sidelined management decisions is how to set prices. Given that price has more impact on…
On Thursday last week, Apple became the first trillion dollar company in market capitalisation.
I was not even sure what a trillion is.
Building a moat seems an odd metaphor in a strategy and marketing post. Some explanation of moats may help.
My personal definition of marketing has been ‘The identification, development, protection and leveraging of competitive…