Allen Roberts – Medium

Allen Roberts

Allen Roberts

A marketers explanation of DIFOT and its challenging sibling.

When you want to improve something, find a metric that drives the performance you want.

Jan 7

Jan 7

Allen Roberts

The 5 dimensions of price

One of the most challenging, but often sidelined management decisions is how to set prices. Given that price has more impact on the bottom…

Oct 16, 2018

The 5 dimensions of price

Oct 16, 2018

Allen Roberts

What SME’s can learn from Apples Trillion dollar breakthrough

On Thursday last week, Apple became the first trillion dollar company in market capitalisation.

Aug 5, 2018

Aug 5, 2018

Allen Roberts

Is Facebooks ‘moat’ the best ever built?

Building a moat seems an odd metaphor in a strategy and marketing post. Some explanation of moats may help.

Apr 16, 2018

Apr 16, 2018

Allen Roberts

What has Facebook and Marjory Stoneman Douglas got in common?

Two things, beyond the usual menu of war and pestilence in the Middle East, and which celebrity is bonking which, have dominated the news…

Apr 12, 2018

Apr 12, 2018

Allen Roberts

A marketers explanation of Internal Rate of Return.

This post should be read by marketers in conjunction with the earlier one that explains Net Present Value.

Mar 18, 2018

Mar 18, 2018

Allen Roberts

How does the Amazon innovation formula keep replicating?

Amazon is an astonishing company for a whole lot of reasons, but there is one that is not front and centre in most conversations I have…

Feb 6, 2018

How does the Amazon innovation formula keep replicating?

Feb 6, 2018

Allen Roberts

11 trends that will influence success in 2018

This is not really a set of predictions, those are around at this time of the year aplenty. Rather it is a mix of the things I am thinking…

Jan 15, 2018

11 trends that will influence success in 2018

Jan 15, 2018

Allen Roberts

11 trends that will influence success in 2018

This is not really a set of predictions, those are around at this time of the year aplenty. Rather it is a mix of the things I am thinking…

Jan 14, 2018

11 trends that will influence success in 2018

Jan 14, 2018

Allen Roberts

9 forces you must harness to be a successful C21 marketer

The tools of Marketing have changed, not just a bit, but totally, since the century clock ticked over.

Nov 8, 2017

9 forces you must harness to be a successful C21 marketer

Nov 8, 2017

Allen Roberts

Allen Roberts

Strategy, Marketing and Management interpreted. Small business is overwhelmed by stuff, that is where the wisdom of experience is valuable.

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