Bryan Elanko – Medium

Bryan Elanko

How a company quit its core business to grow in a new space

A Danish company offers a timely case study on breaking away from corporate inertia.

6 min readJun 22, 2021

--

How a company quit its core business to grow in a new space

--

Bryan Elanko

How a note-taking tool uses its ardent customers to grow the business

Imagine you can pass the challenge of growing your business to your most ardent customers. What would that look like in reality?

4 min readMay 10, 2021

--

How a note-taking tool uses its ardent customers to grow the business

--

Bryan Elanko

3 questions to remove blind spots while chasing adjacent markets

Entering an adjacent market is more than a simple transfer of competencies.

5 min readApr 28, 2021

--

3 questions to remove blind spots while chasing adjacent markets

--

Bryan Elanko

Create new customers by solving “access” to key assets

Rethinking asset ownership or access to assets can bring in a whole new set of customers sidelined for a variety of reasons.

4 min readMar 23, 2021

--

Create new customers by solving “access” to key assets

--

Bryan Elanko

A quick guide on revamping your company’s growth potential

How do you decide on the ‘right’ growth initiatives to chase? Learn about a philosophy that helps you come out on top no matter the…

5 min readFeb 9, 2021

--

A quick guide on revamping your company’s growth potential

--

Bryan Elanko

Borrow these ridesharing insights to unravel growth in your markets

The lingering structural and business inefficiencies in any market can serve as new avenues of growth should any company solve them.

5 min readJan 11, 2021

--

Borrow these ridesharing insights to unravel growth in your markets

--

Bryan Elanko

Don’t oversimplify your growth plans into one metric

Companies sometimes risk over-optimizing their operations around a single metric hoping to drive growth.

4 min readDec 14, 2020

--

Don’t oversimplify your growth plans into one metric

--

Bryan Elanko

Ask these 14 questions to jump-start your company’s growth

Discover a cross-functional growth exercise to supercharge your business even in gloomy times.

4 min readNov 29, 2020

--

Ask these 14 questions to jump-start your company’s growth

--

Bryan Elanko

The missing step in every B2B customer growth strategy

Engage in a process of customer selection before crafting your customer growth or acquisition strategy.

6 min readNov 15, 2020

--

The missing step in every B2B customer growth strategy

--

Bryan Elanko

A decision-making hack to avoid drowning in data

Leaders drink from a firehose of data points fed to them from different teams. How many of these data points lead to ‘sound’ decisions?

5 min readOct 29, 2020

--

A decision-making hack to avoid drowning in data

--

Bryan Elanko

Bryan Elanko

Your go-to source for actionable B2B growth strategy insights @strategyinprocess.com. Sign up for the free newsletter on the web’s best growth strategy content.

Following

Help
Status
About
Careers
Blog
Privacy
Terms
Text to speech
Teams