You may have heard the term ‘everything is a remix’. What probably springs to mind first is music. Beats, rhythms, lyrics and samples are remixed all the time. But as this documentary explains, remixes are everywhere. From blockbuster movies, to everyday household objects, to fashion and design. …

You often hear of business owners trying to save on professional copywriting by taking on the load themselves. But they could be setting themselves up for failure. Not because they’re bad writers, but because there’s way more to copy than simply writing it. Let me explain. You may be a…

Social proof refers to the psychological phenomenon that humans will adapt their behaviour based on the actions of others in a given situation, usually to conform. Do you remember the Titanic scene where a young, lower-class Jack is invited to dine with the elite guests? Stumbling into a crowd of…

Imagine your product becomes the subject of a viral TikTok trend. Suddenly, sales are sky-rocketing as thousands of new advocates post, review, and create content around your brand. That’s exactly what happened to Japanese ice cream brand Little Moons. If you’re not an avid TikTok scroller. Let us explain. Back…

It would be wrong to assume one approach will impact all of your markets. Every strategy tends to be agile, with room for flexibility across diverse markets and demographics. But how often do we really delve into those generational categories, at a fundamental level? …

We’ve known for years how effective blogging is as a marketing tool. By generating exposure and engagement, blogging helps you to build authority on Google, attract organic traffic to your website, and maximise your online presence. It enables you to build relationships with readers and connect with prospects, while delivering…

Remember the days where our only touchpoints with a brand were through TV ads and printed media like billboards and newspaper adverts? If you don’t, you’re probably a lot younger than we are! But don’t go anywhere, because this blog will still provide some great insights into how digital marketing…

A brand identity doesn’t need to be overly clever or complex to be effective. We know from some of the world’s most powerful brands that the simplicity of their brand identity is rooted in their brand’s presence wherever in the world we see them. And that simplicity speaks for itself. …

We can’t stress this enough: Your brand is your company’s most valuable asset. Despite the expense of creating and promoting your brand image, you will see a return on your investment. You will build trust in your customers, stand out from your nearest rivals, and make more sales in your business. If you haven’t given a lot of time to your brand, then…