Dan StrattonSuper-charge Salesforce Reports with FormulasAnyone that knows me knows my love for data and analysis. I constantly find myself falling down rabbit holes of analyzing past…3 min read·Feb 23, 2021----
Dan StrattonFive Salesforce Data Security Considerations for 2020Every year as the clock strikes midnight and calendars flip to a new year, the same things always happen: Resolutions are made, changes…3 min read·Jan 9, 2020----
Dan StrattonIt’s a great time to be a BDR in Atlantic CanadaI recently posted a message on LinkedIn asking if any companies in my network were hiring for Business Development Rep (BDR) positions as…2 min read·May 17, 2019----
Dan StrattonHow to Create a Salesforce Action PlanSalesforce is one of the most powerful business tools today. With the largest B2B App ecosystem in the world, more and more companies are…4 min read·Feb 6, 2019----
Dan StrattonThree Things To Consider Before Your Next MarTech PurchaseMarketers are living in a golden age of marketing. No longer do marketers have to rely on mass-marketing initiatives to help reach desired…4 min read·Dec 6, 2018----
Dan StrattonIs the sun setting on programmatic advertising as we know it?The world of online advertising is in the midst of a massive paradigm shift. Just as pop-up ads, and its ensuing backlash, exploded onto…4 min read·Jan 23, 2018----
Dan StrattonRethinking the Structure of Marketing and SalesThe role of marketing within B2B companies has been changing the past couple of years. With the rise in inbound marketing and demand…3 min read·Nov 20, 2017----
Dan Stratton10 Books That Have Shaped My Business CareerEver since I was a child I’ve loved reading. To this day, my Mom brags about how she would always buy my brother and I a book or two before…4 min read·Nov 13, 2017----
Dan StrattonRise of the Relationship Development SpecialistInbound marketing has been one of those terms that continues to grow in popularity. Ever since HubSpot pioneered the practice, in turn…3 min read·Feb 14, 2017----
Dan StrattonNative Advertising Isn’t Broken, Marketing IsIf you work in marketing, chances are you’ve spent a lot of time thinking of your audience as a number. Impressions, eyeballs, clicks —…4 min read·Jan 24, 2017----