5 Industries Successfully Using VR
Virtual Reality is taking the stage as developers create more and more affordable pieces of tech for consumers. With this new technology, users can experience exciting new environments and engage with media in a whole new way. From healthcare to education to home and commercial construction, it’s revolutionizing the way people experience the digital world. Whether consumers start out with a cheap Google Cardboard or higher quality tech like the HTC Vive and Oculus, they’re sure to be impressed.
It isn’t surprising that virtual reality makes for a great visualization tool. The hardest thing to assess when looking at 2D is understanding spatial relationships. VR, and the fast advancing AR (augmented reality), allow consumers to understand spatial relationships before making a purchase.
This technology can be a great help for consumers redesigning their homes. From architectural design to interior design, VR and AR are allow homeowners to get in sync with contractors before the work is done. They can break down walls, extend the house, virtually rebuild the house, then design the house, before any manual labor begins. This saves time, mistakes and, ultimately, money for both the consumer and the builder.
VR and AR will change the way consumers remodel their homes, purchase homes; and dramatically impact the commercial business as well. Can you imagine a world in which business owners can layout manufacturing floors before the building is constructed? Well, it’s already happening.
Whether you’re talking about B2B or B2C; VR and AR are quickly changing the game.
When it comes to travel, it can be hard to decide where to visit. With VR, that will all change. Websites like Youvisit virtually transport viewers to new locations so they can experience what the world has to offer. Sometimes, destinations take a more proactive stance to hopefully boost tourism and attract visitors. For instance, British Columbia created The Wild Within VR Experience to bring viewers to the attractive, rugged terrain of British Columbia. Although the costs to create a promotional video in 360 degrees may seem high, tourism is a huge industry that will surely benefit from alluring, immersive experiences.
Additionally, when on vacation, resorts and hotels can use VR as a tool to sell excursions. Imagine using VR to sell “Swimming with the Dolphins.” The immersive capabilities of VR can enhance sales unlike your typical brochure.
The world of health and medicine is always looking for new ways to treat patients and aid doctors. VR’s advanced visualization capabilities make it almost invaluable. As an anti-anxiety tool, it can help patients with deep-breathing and meditation. It’s even useful for exposure therapy to help patients with phobias experience their fears and learn how to cope. From managing pain to treating PTSD, this technology could make major changes in how doctors treat all kinds of illnesses. This technology clearly has a ton of applications in the medical field.
Additionally, this technology isn’t solely useful for patients. When it comes time to train and learn new skills, surgeons won’t have to shadow a more experienced doctor right away. They can gain valuable training through the virtual world before it comes time to put a patient at risk. Of course, this won’t replace real-world training, but it can give surgeons and other doctors a solid foundation for practical skills. Overall, this technology presents incredibly helpful additions to the world of healthcare.
Although music is often an entirely auditory experience, it has a rich history of compelling videos and performance. Music and VR make for a very innovative pair that are revolutionizing the industry as we know it. From an immersive video for Queen’s Bohemian Rhapsody to Taylor Swift’s Blank Space, this new technology can provide so much to all the music-lovers in the world. It’s incredibly exciting to see what the big names and indie artists alike will create with this technology.
Here are just a few exciting VR things happening in music:
- Immersive concert experiences for fans
- Reinvention of Music Videos where fans can dance with the cast
- Ability for fans to follow their favorite artists as they embark on worldwide tours.
Whether creators use traditional video or 3D models, virtual reality is a great medium for storytelling. Colosse, an Oculus Rift exclusive, comes to mind when thinking about the large teams of professionals creating stories in this new and exciting medium. Viewers are left with a sense of awe after experiencing an imaginative and moving story that doesn’t even include dialogue. The horror genre certainly has a lot to take advantage of in this immersive medium, as seen in work like the sci-fi thriller SONAR.
Additionally, with new technology comes new challenges. Filmmakers can no longer direct the viewer with a frame and that can change the entire creative process. Directors must now rely on things like location-based sound to direct the viewer, which ultimately creates an even more immersive and engaging experience. It’s exciting to see what the future of storytelling and filmmaking holds when it comes to this revolutionary technology.
Originally published at streamdiva.com on October 10, 2016.