Navigating the Digital Landscape: A Conversation with Marketing Expert Anthony Dukes

Jenny Uy-Arellano
3 min readDec 5, 2023

In the ever-evolving realm of digital marketing, standing out amidst the bustling crowd is no mean feat. Enter Anthony Dukes, a strategic marketing consultant whose expertise has been pivotal in shaping the trajectories of numerous Australian-based businesses. In a special discussion, Anthony imparts valuable wisdom that appeals to aspiring entrepreneurs and established companies seeking success in today’s fiercely competitive markets.

A Journey into Strategic Marketing:

Anthony’s journey is nothing short of inspirational. He has had over two decades of experience in strategy, sales, marketing strategy, copywriting, and management. Born in Victoria and raised in Queensland, his entrepreneurial spirit emerged early, evident in his establishment of a video game rental company during his primary school days. With a strong foundation in sales, marketing and management, coupled with his innate curiosity about geopolitics and overseas markets and a decade of experience in Asian commerce, Anthony’s expertise has become a beacon for businesses navigating the complexities of the digital age.

The Essence of Marketing Strategies for Lifestyle Businesses:

When asked about the secret sauce for lifestyle businesses, Anthony emphasizes the…

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Jenny Uy-Arellano
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Managing Director of Streamline International Solutions and non-profit founder