[LIVE-TV] Ulster v Clermont Auvergne (Livestream) — FREE™,TV channel

Live Hd Tv
Nov 22 · 4 min read

[WATCH-FREE]*Ulster vs Clermont Auvergne Live Stream Match Free

Watch Live:- https://freehdtv24.com/rugby-live/

‘It’s about mirroring what we’ve done in gaming’: Twitch’s plan to change how fans watch live sports
Initially launched as a video game streaming service, Twitch is starting to influence the way sports are being watched. Strategic partnerships manager Farhan Ahmed explains how the Amazon-owned platform is applying the interactive elements of a live gaming stream to NFL and NBA G League broadcasts, and outlines the role sport will play in its growth. Watch Live Here

Posted: November 22 2019By: Sam Carp
‘It’s about mirroring what we’ve done in gaming’: Twitch’s plan to change how fans watch live sports
When Twitch set out its stall in 2011 as a platform that essentially allowed its users to switch on a webcam and stream themselves playing video games, few would have expected that it might later have a big say in how live sports will be watched in the future. But, then again, neither did those at the company.

Indeed, when Twitch was launched just under a decade ago as a spin-off from general interest streaming platform Justin.tv, the company’s co-founder and now chief executive Emmett Shear described the project as “a site made by esports fans, for esports fans”, making no mention of competitive gaming’s traditional counterpart.

However, Shear also noted that gaming was just the start of what Twitch had set out to build. Now, equipped with an army of more than 15 million daily active users, the company is branching out into live sports.

“When we started in 2011, Twitch was purely a gaming service,” recalls Farhan Ahmed, Twitch’s strategic partnerships manager. “Recently, what we’ve found is what’s successful within gaming — we call it multi-player experience, this idea that our creators and our community can create shared, live interactive experiences with each other — works in content spheres outside of gaming.

“We’ve seen success outside of gaming and we’ve done surveys of our audience, and it was clear that people watching gaming content were also interested in watching sports, so there was a clear overlap there. We’re a service and we enable our creators, so I think it’s also important that we realised that there was a demand for this type of content. From there it’s about how we build out this content ecosystem into something that mirrors what we’ve done in gaming.”
Twitch founder Emmett Shear described gaming as “just the start” when the platform launched in 2011

What Twitch has done in gaming to date is impressive. The company regularly boasts of its global community, with 500,000 users streaming live on the platform every day and more than one million users watching them at any one time. At the time of writing, 579 billion minutes of video content have been watched on the service in 2019 alone, which so far has produced an average 3.7 million monthly streamers. Twitch, as they say, has become a thing.

And it is a thing that is starting to get noticed by major sports rights holders. That started in December 2017, when Twitch struck a deal with the National Basketball Association (NBA) to stream the NBA G League development competition. Since then, it has added coverage of Major League Soccer’s (MLS) Generation Adidas Cup to its offering, and recently parted ways with an undisclosed rights fee to secure an exclusive streaming partnership with the National Women’s Hockey League (NWHL). Formula One trialled the platform in certain markets for the first time during October’s Mexican Grand Prix, shortly after a global tie-up was announced with Australia’s National Basketball League (NBL).

But it is not only through live sport that Twitch has started to catch people’s attention. Its streamers have become some of the most recognisable celebrities among young people, and have helped propel the platform into the mainstream through crossover gaming stunts with popular athletes. Tyler ‘Ninja’ Blevins, for example, who in 2018 made US$10 million from playing video games before swapping Twitch for Microsoft-owned streaming platform Mixer earlier this year, has roped in thousands of viewers from playing Fortnite with the likes of National Football League (NFL) star Juju Smith-Schuster and England soccer captain Harry Kane.

What we’ve found is what’s successful within gaming works in content spheres outside of gaming.
Clearly, then, there are various different nodes to Twitch’s offering and, more specifically, what it can offer sports. Owned by internet giant Amazon, which itself is starting to make its first strides into live sport, Twitch, it would be fair to say, is not yet being mentioned in the same breath as the likes of DAZN, Facebook and Google. What is clear from the deals Twitch has done so far is that it is not yet going to be bidding huge sums for premium sports rights, but Ahmed explains that the company is still in “an experimental phase”.

“I think it depends on what the rights holder and what that company wants to do,” he adds. “With sports it’s a very complex landscape. Rights are valued at quite a significant high cost, so we do have to be careful with that. Twitch monetises off the content that it brings to our service, so are we also going to be able to monetise in a way that’s sustainable for us to work on these deals?

“Also, because sport is fairly new [for Twitch] and it requires things like geo-blocking, for example, [there are] certain demands on our product which for gaming and user-generated content hasn’t necessarily been something that we’ve been required to do. We’re still understanding the demands of what’s needed to carry sports.”