Trevor EvansHow to lose friends and alienate people: Why brands can’t get lazy with social mediaFacebook doesn’t have a lot of friends right now. Fresh revelations are coming to light over the Cambridge Analytica scandal and it was…Apr 27, 2018Apr 27, 2018
Trevor EvansBrands and social media platforms are reassessing their relationshipWhat does that mean for content? As social media networks de-prioritise content from brands, and brand themselves re-evaluate their…Apr 3, 2018Apr 3, 2018
Trevor EvansWhy There’s Still a Place for Facebook in this Post-Cambridge Analytica WorldIt’s hard to remember an event as devastating to the reputation of social media as this week’s revelations. Cambridge Analytica stands…Apr 3, 2018Apr 3, 2018
Trevor EvansThe Power of Now: Live Streaming Means The Whole World is WatchingIt’s that time of year again. Millions head to Google and type in ‘how to watch’ followed by their international moment of choice. Whether…Mar 28, 2018Mar 28, 2018
Trevor Evans2018 Will See the Big Media Players Do Battle for Live Streaming SupremacyThe way we access and view video content changed dramatically in 2017. One of the biggest shifts was in the growing prioritisation of…Feb 22, 2018Feb 22, 2018
Trevor EvansMarketers need to embrace the risk of live content, or face getting left behindIt’s on everyone’s list for the top media trends of 2018 and the buzzword in the abundant blogs of digital entrepreneurs right now…Feb 22, 2018Feb 22, 2018
Trevor Evans5 Ways Live Streaming Will Help Your Digital Marketing Efforts In 2018As social media platforms put increasing amounts of time and effort into bolstering their live streaming services, understanding the power…Feb 20, 2018Feb 20, 2018
Trevor EvansThe Power of Live-Streaming is Being Under-Valued by MarketersToday, 100 million internet users will watch live video. Last year, the world saw an 80% increase in audiences watching video live on a…Feb 20, 2018Feb 20, 2018