Sophie TrinderThe Mindless Swipe lead me to a Mindful ExperienceI’ve just come back from an amazing fitness retreat. Sounds like middle class tosh but actually it was brilliant. I met some brilliant…Sep 11, 2017Sep 11, 2017
Sophie TrinderWhat we are really thinking about…Saw this on Norther Planner’s blog and it just seemed a simple way to put something we often overlook:Jul 25, 2016Jul 25, 2016
Sophie TrinderBuilding a brand starts with getting organisedI went to a Decoded Fashion Summit today in London all about how to build a retail brand in the digital age to help understand how to adapt…May 17, 2016May 17, 2016
Sophie TrinderDoing things rather than saying thingsI stole this from Martin Weigel’s blog (I think he stole it from Guy Murphy)Mar 12, 2015Mar 12, 2015
Sophie TrinderMake stuff with “Share Value”People and networks are crucial to making an idea spread — they are your most important media. Paid media helps yes but it can be very…Mar 12, 2015Mar 12, 2015