nicely written. I have to disagree about Snapchat just being a messaging app, some of the best Snappers I follow happen to be awesome content creators and producers.
The new trend for Snapchat is highly produced stories done in an authentic way. Many have started to treat their Snapchat like a TV channel, and using the messaging app as a comment system and cultivating relationship with their community.
So, Snapchat is a content making platform too.