Best Welcome Email Examples

Since welcome emails are the first acquaintance of customers with your brand in the email space, in this case, the presentation is vital. Therefore, you need to make every effort so that the first impression will be unforgettable and your subscribers will be looking forward to new emails.

To help you do this, we have prepared some neat and relevant welcome email examples. Go through, get inspired, and create your own unique newsletters.

Example 1. Gratefulness — Brighton

Mostly while creating emails, marketers think from a commercial perspective — we will make such an email so that it will be immediately clear how cool we are and how lucky our customers are to have joined us.

However, the focus should be on subscribers and customers, because they trust companies with their data and their money after all. Why not thank them for this? With this email, the recipients will feel as if they are communicating not with a faceless business, but with a friend in the person of a polite brand. Isn’t that what you should strive for?

Example 2. Be yourself — Chubbies

If you are a cool brand that communicates using slang, that is not afraid to experiment and wants to involve its customers in the same adventures, why hide your true self? Open up, prove yourself, and your real target audience will reach you and stay with you for a long time.

Example 3. Provide fresh realtime information — Stripo

When it comes to attraction via email, it’s essential to use relevant and fresh information that will surely appeal to any group of the audience. By using the AMP list component, you can deliver real-time content. Info in emails gets updated the moment users open our email. So, subscribers will be able to learn more about you.

Example 4. Share the brand’s story — Havenly

People love to listen to stories. Thus, one group begins to feel a connection with another group, because in some way they live the same emotions and experiences. Share your story, tell how you turned your dream into reality and how you help your customers make their dreams come true. And your customers would want to know more about you and become part of your community.

Example 5. Introduce your officials — Monica Vinader

You have probably heard about the importance of the personal brand. Now more and more CEOs realize that customers want to be friends with brands and their representatives, and not just buy from them. And how is it better to do this, if not through getting to know the people who created and manage these companies? Take Monica Vinader as an example and add a photo of your ideological mastermind and in such a way to meet your subscribers. And they will ask to continue the acquaintance.

Example 6. Don’t forget about your team — Hill City

Why not introduce your team to the subscribers? After all, each member contributes his or her character to your project. Let subscribers get to know your company even closer.

And if you want to see another +15 examples, visit our article.

Welcome email series

Thought only 1 welcome email would be enough? Nope.

In fact, you can include a few emails to further engage subscribers in your company’s life:

• verification email. Here they are usually asked to confirm their provided contacts;
• welcome email, as we described above;
• second/third welcome email. These emails can explain in more detail how to use your product, how to contact you, you can provide some bonuses, etc.

And do not forget that each of these emails affects your future relations with customers. Therefore, try to make them as beautiful and informative as possible. And for your convenience, we’re glad to welcome you to our +350 email templates, which are ready-to-use — only personalize them for your brand and your product.