

Founder | Blockchain | Digital Assets| Online | Lifestyle | #oxbc
The publishers of today are the commerce companies of tomorrow. Publishers with organic reach can launch and test products without paid media. Intimate customer touch-points remove the need for focus groups. With shopping experiences that are native and true to the brands DNA, they can scale fast, with relatively low investment. They can A/B test every ad, evaluate customers with engagement data, and use real-time data to iterate and improve creatively. By diversifying their revenue streams, they’ll decrease business risk and increase their revenue multiples.