Encrypted data can present a significant hurdle for businesses that must rely on it.
Unsearchable encrypted data is limiting in both a big picture sense and in everyday tasks. You can’t manipulate or code within encrypted data. Innovation suffers. Efficiency declines.
It’s not an exaggeration to say that if it’s not searchable, it’s effectively useless. A good analogy is Search Engine Optimization (SEO). If your business isn’t showing up in Google searches, you might as well be invisible to a large percentage of would-be clients.
Learning about Google’s algorithm and some SEO best practices would go a long way toward improving your rank. The same principle applies to the internal encrypted data you need to access to move your business forward. …
When it comes to securing data for storage or transfer, encryption is the gold standard. Adequately encrypted data puts up a roadblock that can slow down and potentially stop would-be hackers.
It is essential to understand the limitations and potential risks related to this data privacy security technique, however. Even the most well-planned encryption practices can fail if you aren’t addressing encryption vulnerabilities that can leave data at risk.
Encryption key management refers to the handling of the keys that unlock encrypted data. …
2020 is going to be a big year for companies to pay attention to their data privacy practices. On January 1, the California Consumer Privacy Act (CCPA) goes into effect. It’s a “far-reaching law that will put some of the world’s strictest rules on how tech companies — many of which call the state home — handle and collect user data,” say Cyrus Farivar and David Ingram of NBC News.
Consumer advocates have been calling for legislation like this for so long, it may sound too good to be true. Some might point out that we need this kind of protection at the national level, and that is the hope of the proponents of California’s new law. …
Consumer trust is one of the most depleted resources that today’s companies have to draw from. While they may seem parenthetical to marketing campaigns and product packaging, readable end-user license agreements (EULAs) would be a significant step in restoring loyalty with your customer base.
Fine print has been a thing ever since they got the printing press to make mini letters. It’s consistently been associated with manipulation and pulling the wool over someone’s eyes. Why is it still considered normal for end-user license agreements (EULAs) to be unintelligible to anyone who’s not gone to law school?
The answer is: companies are currently able to get away with it. That may be changing soon, and enterprises can stand out from the crowd by getting ahead of the curve. …
Encryption is the central tactic utilized by data privacy software and services. Data security professionals convert information or data into an unreadable code to prevent unauthorized access. Later, the data can be decrypted when the owner accesses it.
Many modern encryption services include major limitations and vulnerabilities. There are several obstacles and pitfalls security professionals need to overcome to offer a secure, functional service.
The issues with encryption are even more apparent when it comes to data sharing and messaging.
These three encryption issues are especially problematic for any business today dealing with large amounts of personal and/or proprietary data:
Encryption testing is a notoriously unreliable process and often leads to a false sense of security for the end-user. …
Today we announced the completion of our seed round of financing, raising a total of $3 million from Valley Capital Partners. With three encryption-related patents secured from the United States Patent and Trademark Office, we will using this new capital to further develop our encryption platform-as-a-service for developers and enterprises.
Driven by data breaches and hefty fines imposed through the European Union’s Global Data Protection Regulation (GDPR) and the California Consumer Protection Act (CCPA), the conversation around data privacy has intensified, creating global demand for more transparency and accountability.
The challenge: to keep personal data private and defend against theft, fraud and abuse, it must be encrypted when it’s shared and stored. But many organizations do not “turn on” encryption because of the friction and complexity it causes, rendering the data unsearchable, unsharable — and ultimately unusable. …
Geolocation data is information on where a device is being used. Because Internet-connected devices are for personal use (smartphones, smartwatches, tablets, laptops, etc.), this translates into information about the user’s individual life. Companies who can access this data are able to make a wealth of deductions about the habits, preferences, and vulnerabilities of mobile device users.
Geolocation technology provides companies the coordinates of your location (latitude and longitude) and the time you were there. …
In the past 6 months alone, we have all seen the headlines that give a small glimpse into the magnitude of mounting digital privacy concerns and events affecting consumer-business relationships worldwide:
May 24, 2019: 885 Million sensitive financial records exposed online by real estate and title insurance giant, First American.
June 3, 2019: Quest Diagnostics says 11.9 million patients’ financial and medical information may have been exposed in data breach.
August 5, 2019: Online marketplace, Poshmark, says hacker gained access to the names, usernames, genders, city data, email addresses, size preferences and scrambled passwords of its users. …
Until recently, there has been a marked divergence in the way that Americans and Europeans talk about digital privacy.
In Europe, digital privacy has traditionally been viewed as a right, while in the United States, it’s been seen as a privilege.
However, there are signs that this is changing, and that consumers in the United States and around the world are coming to see online privacy as an absolute right — and one which is worth defending.
In 2018, a Pew Center poll revealed that 61 percent of Americans want to do more to protect their privacy. …