Introducing Strut: Where Style and Friends Meet
“It is an interesting question how far men would retain their relative rank if they were divested of their clothes.” -Henry David Thoreau
Style is inseparable from identity, on both an individual and societal scale. Whether it be a Pharaoh wrapped in the finest clothes and jewels upon death, Elvis Presley dancing in his blue suede shoes, Prince singing “Raspberry Beret”, or JAY Z boasting about wearing Tom Ford tuxedos for no reason, style has been at the cultural forefront for millennia and will continue to be for a very long time.
Many of our childhood memories are centered around strutting (pun intended) through a mall with friends or being terribly embarrassed that our parents sent us to school looking like an 8 year old Bill Cosby. #HauntedByArgyle
So this got us thinking…if there is a powerful amount of emotion concentrated around style in the real world, why isn’t there a great style network? Why can you tweet your voice to the world and show everyone what you see via Instagram, but not be able to broadcast your style?
We’ve put a tremendous amount of thought into how style discovery works offline. It could be seeing Kanye with his leather black jeans on, seeing your closest frenemy wearing something too cool for school, or just spending a Saturday afternoon flipping through Vogue or GQ. We wanted to bring all of those discovery avenues to the palm of your hand.
Strut is an iOS app where you discover new styles and share them with friends.
We show you a curated batch of items every morning.
You swipe right to save them and left to skip them.
Swipe up on any item, and you can create a whole new outfit. This is a lot of fun.
All of the outfits you make are shared with your friends and saved to your profile.
We hope you enjoy it, download Strut here!
