What Pied Piper Should Be Doing To Boost Retention
Amplitude Analytics

A more unconventional approach would be to engage with Bernice (as well as the user driven data), the lady who questioned the lack of a download button at the first user testing workshop. As the CEO Richard exclaimed after her own explanation: “Yes Bernice, that’s it, that’s Pied Piper, that’s everything!” Get her onboard, support her points in pushing the dev team to make the app simpler, and get Bernice to front the customer explainer videos!