How to run an ICO
Wavesplatform News
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Having recently completed a successful $14.2m ICO marketing campaign for Lampix what I believe it’s good as a general rule is to have a marketing plan set up in advance, with relevant ICO metrics, and ways to capture those metrics in order to guide performance.

So you can see how social media channels are contributing, and which channels are driving investors, for example.

And so you can ‘double down’ on those which are working during the start and end of the campaign when investor activity is often at its peak.