The power of a successful brand cannot be underestimated. You may think of your brand as being your logo or a marketing campaign but it’s so much more than just a ‘look’ for your company. It’s an expression of your unique, seductive offer. Branding your startup business is a crucial…

Working for yourself… with others. — When I became self employed in 2008 I had no idea what to expect. I had some distinctions that I wanted to make about the way I worked and some personal rules, but I had no real ‘plan’. “We never had a plan so nothing could go wrong” Why Not…

Why Studio Contents? — If you’ve already read Inspiration, collaboration and participation, my post on the inception of Studio Contents and the thinking behind it you might be wondering about the name and why it was chosen. The idea of collaboration is a driving force behind ‘Studio Contents’ and so it was important to…

(Yes, it’s a Star Trek reference in a post about design) — My dad recently had a triple heart bypass. Not a pleasant experience, but he is recovering rapidly and is now pretty much back to full fitness again, perhaps even slightly cheerier and envigorated. What interested me is a conversation he had with his surgeon before having the operation. …