No one likes difficult conversations, but there’s one conversation that sucks beyond all others. That’s the one where you call us about six months after your project launches. Telling us the project failed. And that your organization is closing shop. Or that you’ve been fired. Or that you’ve had to lay off staff. We never want to have that conversation. To date, we haven’t had to. That’s because we’re willing to have all the difficult conversations during the project that keep that conversation from happening. So if we’re working together and we’re being stubborn, or we won’t let go of something, or we refuse to give in, or we won’t let you have something you really want… it’s because we know it leads to the conversation neither of us want to have. We’d rather fight for your success, even if it means fighting you.
The truth is, when we start a project, we have absolutely no idea what to do. What we have is a process for finding out. A process which has worked time and time again. The design shops who walked into the pitch meeting with ideas are idiots. They have absolutely no idea if those ideas are right.