Love this, Jeff. I too have found myself frustrated with all the How-To’s and Must-Reads of the world, many of them coming from a place that overvalues the tangible and actionable. Similarly, I’ve found myself writing a recent Medium post and feeling compelled to out “how to” in the title. I like to think I’ve always done it with a hint of irony (my earliest, most abstract writing was on a blog I named How To Break Anything specifically as a joke about how-to’s), but I too feel that struggle. Thanks for sharing!