What is Digital Marketing?

First of all, what is digital marketing? Digital marketing is the promotion of brands or products via one or more forms of digital media. The rise of smartphones, apps, and other forms of ‘new media’ in the past decade has meant that digital marketers need to be able to connect with consumers through various devices and digital platforms, including social media. Digital marketing combines the creativity of developing new and interesting ways to get the marketing campaign’s message across, with the technical side of keeping track of data, digital engineering and analytics.

Watch this video to learn more about this amazing field of study :

Masters in digital marketing courses

Masters in digital marketing courses are typically one or two years long and can be offered as either Master of Art (MA), Master of Science (MSc) or Master of Business Administration (MBA) qualifications. The title usually provides a clue to the content; MA degrees are naturally focused on the more creative side of digital marketing, while MBAs have more of a corporate focus, and MSc programs are more analytical.

Some universities, such as the UK’s University of South Wales, offer both an MSc and MA in Digital Marketing with different modules. Students on the MA degree will study design strategy and design and entrepreneurship, while MSc students will study strategic marketing, accounting and financial control.

Methods of assessment usually consist of a range of coursework assignments, group work, case study reports and examinations. The final assignment will bring together what you have learned in the form of a dissertation, research project, or business development proposal.

Entry requirements

Many universities will accept graduates of any discipline, while others will request that you have studied a relevant subject at undergraduate level, such as marketing, business studies or media and communication. It is also likely to help your application if you have completed relevant work experience.

Is there a Set Curriculum for Digital Marketing Course?

A course in Digital marketing will deal in integrated marketing communications such as- planning and strategy of marketing campaigns, social media communications, digital display advertising, consumer behaviour and more. However, in digital marketing courses, the curriculum may widely vary depending on the university and the duration of the course. Among many others, here are some of the subject areas digital marketing courses covers:

Ø Digital Marketing Segmentation

Ø Influencer Marketing

Ø Different forms of advertising

Ø Design and management of social media sites and apps

Ø Game development and theory

Ø Entrepreneurship

Ø Dealing with Emerging technologies

Ø Innovative Content creation and strategy

Ø Affiliate Marketing

What are the Course Duration for Digital Marketing?

The study duration ranges from a short-term professional course to a full-term academic degree. With the rising technology and more users getting online, more and more institutes are coming up offering short-term professional courses. There are also the full-term academic courses given by universities and colleges.

What are the Career Options for Digital Marketing Graduates?

Digital marketing offers a variety of career options. Some of the such as Digital Marketing Executive, Search Engine Optimisation (SEO) Specialist, Media Planner, Advertisement Copywriter, Art Director etc.

Top Universities for studying Digital Marketing

For those who are looking to study digital marketing abroad, here is a list of top Universities/Institutions. What more, not just the universities, even the mentioned countries are well known for pursuing Digital Marketing.:

UK

Ø University of South Wales

Ø University of Kent

Ø University of Reading

Ø University of Southampton

Ø Coventry University

Australia

Ø University of Technology Sydney

Ø RMIT University

Ø Victoria University

Ireland

Ø University College Dublin

Ø Dublin Institute of Technology

Ø Dublin City university

USA

Ø University of Pennsylvania

Ø University of Southern California

Ø New York University

Ø Texas A&M University- College Station

Ø University of Cincinnati

Ø Temple University

Ø Baruch College

Singapore:

Ø National University of Singapore

Ø Nanyang Technological University

Study Smart- Get Admission To Top Universities overseas

When it comes to admission to top universities in the UK, Australia, New Zealand, Canada, Ireland, etc, it is very important for you to have a team of skilled and experienced study abroad consultants by your side. We ensure that you get accurate information and guidance when it comes to admission to colleges overseas. We will help you with your study/work visa application and at the same time ensure that you get help when it comes to accommodation and financial scholarships in the country.

Our dedicated team of skilled and experienced overseas education consultants have either studied or lived abroad. This is why they are able to give you accurate information when it comes to moving to a new country for the first time. They will help you understand the culture and the climatic conditions of the place you wish to migrate to so that when you move there, you are prepared.

We have offices in Delhi and Pune. You may meet our overseas education consultants in Pune and speak to them regarding admission and application procedures to top universities. With these skilled abroad education consultants, you can clear all your doubts. We also help you with English language tests like PTE, TOEFL and IELTS. Our Faculty in these niches are qualified and trained. They ensure you get the best attention and coaching when it comes to passing these tests with flying colors.

To meet our expert team of foreign education consultants in Pune & Delhi, please visit- www.studysmart.co.in