The Rise of Opinionated Software

Mary Meeker’s slide #29 featured this tweet from Box founder and CEO Aaron Levie on April 9, 2015.

Opinionated Software is a software product that believes a certain way of approaching a business process is inherently better and provides software crafted around that approach.

Usually enterprise SaaS is to some degree opinionated. The very act of prioritizing which features are included in the product requires the creators to assert what they think is important to complete a workflow effectively. But as these products and the market mature, they become less opinionated. They do so because more features are added to get feature parity with competitors and more customization options are provided in response to customers with particular needs. This then creates a more generic product able to handle more types of workflow (good and bad), are off-vision, and adds features that are excessive to good practice. Intercom writes often about these product anti-patterns

Business consultants solve problems for their clients, entrepreneurs solve problems for markets.

This model of “software plus service” solves the long term economic problems of individuals and companies looking to bring a new vision to market. Previously a new idea or approach may have found mass adoption through a time-honoured approach of:

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CTO and Co-Founder of digital product innovation accelerator @madebymany making new stuff out of the internet.

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Stuart Eccles

Stuart Eccles

CTO and Co-Founder of digital product innovation accelerator @madebymany making new stuff out of the internet.