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Stu Goulden
Stu Goulden

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Published in Mission.org

·Jun 27, 2017

Where is the customer in Cannes?

Meet, preach, rave, repeat. The appeal of Cannes Lions is obvious but should it do more to bring adland closer to the people it serves? — There’s every chance your creative agency has been a little light on the ground this last week. It’s that time of year again when adland & co flock to the French Riviera for the Cannes Lions International Festival of Creativity. By all accounts it has reliably stayed on script, hosting…

Advertising

4 min read

Where is the customer in Cannes?
Where is the customer in Cannes?

Jun 26, 2017

Is it enough to ‘Do one thing well’ anymore?

Succumb to your curiosity. Dabble. Pivot. Being predictable isn’t an adequate survival strategy. — Sitting in our co-working space in York is a sign that sings a popular mantra: ‘Do one thing well. It’s enough.’ As far as catchphrases go it’s pretty good. Simple, memorable and relatable, it urges you to follow a single creative path in pursuit of perfection. It promises that the…

Google

2 min read

Is it enough to ‘Do one thing well’ anymore?
Is it enough to ‘Do one thing well’ anymore?
Stu Goulden

Stu Goulden

Founder of marketing consultancy and start-up studio, Like No Other.

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