Maybe it’s time we add a fourth tenet to the great triumvirate of User Experience. — Designing the best testing, most usable solution is not always the best answer. In fact, oftentimes, it is not. Now, before you go leaving a bunch of angry comments, let me explain…and I would like to challenge how you think about design and possibly approach it a little differently. …

A necessary evil… but nobody likes’em. It’s time for UX to look at the dreaded Interactive Voice Response System (IVR). — When was the last time you called a company and had a really great calling experience? I mean one that you raved about? If you’re like me, the moment I know I have to call a company up to speak with customer service, I get a cold anxious feeling. I…

Why Enterprise design is important, and why you should care. — How many hours do you work a week? For most of us it is 40–50 hours a week. And…if you take the 168 hours per week, minus 49 hours for sleeping 7 hours a day, that means about a third of our waking hours are at work, so work is pretty important. While I realize I’m not the…

Working with Salesforce can be a challenge for designers not used to working with predefined system. The ecosystem is large and products on the platform are different. We’ll discuss how to navigate designing with Salesforce. Salesforce is now one of the largest CRM platforms available. According to a study by…

Enterprise Applications, the discipline of Enterprise UX, and where the differences are between Enterprise and Consumer and how to approach the complexity. — The term “Enterprise UX” is a hot term. It returns about 53 million results on Google now. …