Feature: Stella McCartney Eco Fashion

Emma Watson in Stella McCartney Faux Leather Jacket.

These are the days of rolling back protections and regulations, including those laws protecting our animal friends on this planet, of late even wolf and bear mothers and their cubs in hibernation. Who knows, shortly there will not be enough animals on this planet to make clothes out of. There you have it, one great reason to embrace Eco Fashion.

And I will say it again, as I did in Label or Libel? First Ladies Lighten Up, Philanthro-Fashion would be an excellent cause for the First Ladies. Seeing as they love fashion so much, and are unable to embrace the “America First” dictum set down by the Pater, perhaps Philanthro-Fashion is the way to go. We should all have taken the cue when forward thinking Pamela Anderson sent the First Lady a faux fur coat post-inauguration to thank her for not wearing animals (click here to see). The First Ladies before her have not.

One of my favorite Philanthro-Fashions is Eco Fashion, in this case, a fur, feather and skin free fashion line by the ebullient Stella McCartney. Her line has breadth and range, or as WWD says: “wardrobe solutions for real women”. It is joyful and sophisticated in turns. Prints carry her trademark phrases and bring the message home in chic patterns and colors. And all the cool furs are faux. Stella McCartney was one of the first Eco Designers verified and featured by buzz stir Emma Watson in her new line Eco-Age. And its not just about fur. According to Emma, “Stella has spent years developing ways of using materials such as regenerated cashmere, recycled fabrics, organic cotton and forest-friendly fabrics”.

All coats receive a “Fur-Free-Fur” patch, which is really fun to say out loud three times in a row. Eco-Fashion is a fun fur free fur Philanthro time. And Ivanka and Melania, next time you’re at the Met Ball, check in with Emma, she’ll show you the ropes, or in this case, the plastic bottle tops.

Ms. Mannerism’s Q&A

Q: WWD asks: Is eco finally red-carpet chic?
A: YAS! It is here to stay and ever so sophisticated. Besides, when there are only bottle caps and plastic waste left on this earth, we will really need to know how to make clothes out of them. Thanks Stella and Emma!

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