Health & Well-Being: Trends in the Non-Alcoholic Beverage Space
Sam from Samco Brands Shares With Style My Soul …
We’re an Australian organic Collagen Infused Tea company and are more than happy to discuss current trends in the non-alcoholic beverage space under the health and well-being banner.
We’re actually an organic tea infused with collagen peptides — and we developed our brand/product range in response to the growing trend in the health and well-being space, as there is a huge uplift in healthy, functional teas to help enhance health and well-being, and with our added ingredient of collagen peptides, which have been scientifically proven to support improved skin, hair, nails, joints, gut health and more — we’ve seen a big uptick in more women taking care of their bodies and their health and adding functional beverages to their daily routines.
We’re seeing more and more collagen products entering the market — and the trend of consuming collagen as part of your daily well-being routine ( not just skin, hair, nails, but also gut health, joints, tendons and muscle performance) is now becoming an everyday supplementation addition to the average person’s diet, especially over the age of 30.
The pandemic has accelerated an already growing trend of health awareness in the public as people are looking for food and beverages that can boost immunity, add supplementation to their daily routine, as well as add value and benefits to their health.
We’re seeing a trend of women who are more likely to practice healthy lifestyles over men. From the pandemic, a cultural shift has arisen with more women taking the time to care for themselves, where health and well-being has become a priority as it’s shown women have neglected their own health concerns before the pandemic’s ‘health crisis’ came to the fore in 2020.
They are looking for green, healthy, and organic products that are rich in antioxidants, supportive of gut health, perhaps a coffee alternative to reduce their caffeine intake, avoiding additional sugars, and also starting to add vitamin & collagen supplementation into their daily self-care routines.
The collagen market is already strong in the US, Asian, NZ and European markets for over 10+ years, with Collagen being the #1 supplement globally for the last 4 years. The trend starting to filter through to the Australian market in the last 2 years with the industry estimated to grow by 9.06% and to be worth over US $16.7 billion globally by 2025.*
With the uptake in drinking functional drinks — and in particular healthy teas — this category has increased by 27% in the last 3 years and is estimated to grow by 8.96% in the next 2 years alone!
We’d be more than happy to add more commentary around this space, and talk to what we see from our own business trends and consumer sentiment and talk to ingredients, market place preferences in terms of flavors and ingredients, purchase behavior etc and offer a quote, etc.
You can find out more about our range at www.fusspottea.com
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