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Subhanshu Rathi

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Subhanshu Rathi

The Whimsical World of Product Strategy: Learning through Real-Life Examples

Greetings, brave business adventurers! Today, we embark on a wild and humorous ride through the land of product strategy. Grab your towel…

Mar 17, 2023

Mar 17, 2023

Subhanshu Rathi

Data-Driven Laughter: How Analytics Can Brighten Your Day

Welcome to the wacky world of data! While it may sound as exciting as watching paint dry or reading the phonebook (do people still do…

Jun 9, 2023

Jun 9, 2023

Subhanshu Rathi

Navigating Market Orientation When Customers Resist Change

As a product expert, you understand the importance of market segmentation and target market selection. But how do you create buyer personas…

Apr 18, 2023

Navigating Market Orientation When Customers Resist Change

Apr 18, 2023

Subhanshu Rathi

How to Successfully Market High-Tech Products: Lessons from the Technology Adoption Life Cycle

If you’re in the high-tech industry, you know that marketing new products can be a tricky game. With constantly evolving technology and…

Apr 14, 2023

How to Successfully Market High-Tech Products: Lessons from the Technology Adoption Life Cycle

Apr 14, 2023

Subhanshu Rathi

From Idea to Launch: The Complete Product Development Process

Are you an entrepreneur looking to launch a new product? Or a product manager seeking to expand your company’s product line? If yes, then…

Apr 11, 2023

From Idea to Launch: The Complete Product Development Process

Apr 11, 2023

Subhanshu Rathi

Disrupt or Be Disrupted: Why Companies Must Embrace Disruptive Innovation to Stay Ahead

Innovation has become the buzzword in today’s business world. Every organization wants to stand out from the crowd by bringing in something…

Mar 29, 2023

Disrupt or Be Disrupted: Why Companies Must Embrace Disruptive Innovation to Stay Ahead

Mar 29, 2023

Subhanshu Rathi

The Power of Location: Using Data to Reach Your Customers

Location-based marketing has become a popular strategy for businesses looking to reach customers in the right place at the right time. But…

Mar 28, 2023

The Power of Location: Using Data to Reach Your Customers

Mar 28, 2023

Subhanshu Rathi

Campaign Activation Tactics: How to Target Your Audience for Optimal Results

As a marketer, one of the biggest challenges is reaching the right audience. Fortunately, there are a variety of campaign activation…

Mar 25, 2023

Campaign Activation Tactics: How to Target Your Audience for Optimal Results

Mar 25, 2023

Subhanshu Rathi

The Three Stages of Campaign Analysis: Pre, Mid, and Post

Are you planning to launch a marketing campaign? Whether you’re a startup or an established business, every campaign requires a proper…

Mar 25, 2023

The Three Stages of Campaign Analysis: Pre, Mid, and Post

Mar 25, 2023

Subhanshu Rathi

The Battle Between Old and New: A Story of Traditional vs Programmatic Advertising

Once upon a time, in the world of advertising, there was a traditional advertising model. Brands would purchase ad space on a website…

Mar 25, 2023

The Battle Between Old and New: A Story of Traditional vs Programmatic Advertising

Mar 25, 2023

Subhanshu Rathi

Subhanshu Rathi

Lost in the cosmic giggle of pink floyd genius, i am just another brick in the medium wall. Shining on with the wordplay

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