Subomi SalamiMarketing Attribution BasicsThe customer journey these days has grown even more complicated. It cuts across several touchpoints covering multiple channels and devices…Aug 2, 2020Aug 2, 2020
Subomi SalamiAs I start the ninth week of my CXL growth marketing journey, I am going to talk about a very…A landing page is the first page a user sees after clicking on an ad source or the first point of entry a user has with your website. It…Jul 20, 2020Jul 20, 2020
Subomi SalamiA/B Testing MasteryEight weeks deep into my CXL Growth Marketing course. My learnings this week were around A/B Testing.Jul 13, 2020Jul 13, 2020
Subomi SalamiEmail Marketing — Getting it Right.This week on my CXL Institute course, I learnt about email marketing. I found this course particularly interesting and would like to share…Jul 5, 2020Jul 5, 2020
Subomi SalamiBuilding a growth process within your company or businessThis is Week 6 in the CXL Growth Marketing Mini Degree Program. I learnt a few weeks back about building a growth process and the steps…Jun 28, 2020Jun 28, 2020
Subomi SalamiUser-Centric Marketing — CoursUser-centric marketing shifts the focus of marketing and product strategies to where it should be: the customer.Jun 21, 2020Jun 21, 2020
Subomi SalamiChoosing the right Growth Channel for your busOne of the most overlooked areas when growing your business is identifying the right growth channels for your business. I learnt this week…Jun 14, 2020Jun 14, 2020
Subomi SalamiWhy you should plug into Growth MarketingThe mini degree program I am currently taking on at CXL Institute is the Growth Marketing track and I am thoroughly enjoying it! Today I…Jun 7, 2020Jun 7, 2020
Subomi SalamiUser Research|Two of my favorite methodsHow well do you know your users? Who are the users and what are they trying to do?May 31, 20201May 31, 20201
Subomi SalamiWhat I learned about Customer Journey Mapping.A few weeks ago, in my course to come out of isolation better than I went in — I stumbled on CXL Institute. The courses and mini degree…May 24, 2020May 24, 2020