Subomi SalamiMarketing Attribution BasicsThe customer journey these days has grown even more complicated. It cuts across several touchpoints covering multiple channels and devices…2 min read·Aug 2, 2020----
Subomi SalamiAs I start the ninth week of my CXL growth marketing journey, I am going to talk about a very…A landing page is the first page a user sees after clicking on an ad source or the first point of entry a user has with your website. It…4 min read·Jul 20, 2020----
Subomi SalamiA/B Testing MasteryEight weeks deep into my CXL Growth Marketing course. My learnings this week were around A/B Testing.5 min read·Jul 13, 2020----
Subomi SalamiEmail Marketing — Getting it Right.This week on my CXL Institute course, I learnt about email marketing. I found this course particularly interesting and would like to share…3 min read·Jul 5, 2020----
Subomi SalamiBuilding a growth process within your company or businessThis is Week 6 in the CXL Growth Marketing Mini Degree Program. I learnt a few weeks back about building a growth process and the steps…4 min read·Jun 28, 2020----
Subomi SalamiUser-Centric Marketing — CoursUser-centric marketing shifts the focus of marketing and product strategies to where it should be: the customer.5 min read·Jun 21, 2020----
Subomi SalamiChoosing the right Growth Channel for your busOne of the most overlooked areas when growing your business is identifying the right growth channels for your business. I learnt this week…5 min read·Jun 14, 2020----
Subomi SalamiWhy you should plug into Growth MarketingThe mini degree program I am currently taking on at CXL Institute is the Growth Marketing track and I am thoroughly enjoying it! Today I…5 min read·Jun 7, 2020----
Subomi SalamiUser Research|Two of my favorite methodsHow well do you know your users? Who are the users and what are they trying to do?5 min read·May 31, 2020--1--1
Subomi SalamiWhat I learned about Customer Journey Mapping.A few weeks ago, in my course to come out of isolation better than I went in — I stumbled on CXL Institute. The courses and mini degree…6 min read·May 24, 2020----