So, how do you get a guest post on a site that will get you the authority link building you are looking for?
Let’s face it — the only true way to hit the big time as a blogger or a website content writer is when you have guest posted on sites such as The Huffington Post, CNN or The Economist. Once you have a by-line and a link back to your site on one of these authority sites — you know you have hit the jackpot. SEO services often include access to people who regularly guest post of these sites. A professional SEO company is well versed in the means of authority link building — however, here are some tips that might help.
First and foremost, you need to have some talent for writing to guest post on these sites. This is a harsh business and rejection should be expected 9 out of 10 times of trying. So, work at your craft and build a hard layer of resilience. You will need it. If you are unsure you can get your site mentioned by such an authority site with your writing talents, then employing a professional SEO company might be the best piece of advice to follow from the start.
Once you are sure you can hack it then you need to learn timing. Most of these sites will have a content schedule — this is a drudge report — when they need a story available to be posted. These are usually decided the day before the date of posting. So, let’s work this out. Monday’s content will be decided on Sunday. So, at Sunday morning the editorial and writing team will meet for about two or three hours — listing the 10–15 stories that they think they should cover. This means this window — between 7am and noon maybe the time to contact them with your idea. Anything sent after 1pm — unless it is a global level exclusive — is likely to end up dumped.
When you contact the writing and editorial teams be ready with a short — very short — precis of your article. Seriously, most editorial staff have shorter concentration spans that goldfish — so you need to have a 10-word power house of a pitch up your sleeve before they pick up the phone or in the first line of your email. Remember the high chances of being rejected — shrug and try again, and again, and again — and maybe one time it will be yes.
What is worth knowing though is that the authority link is pretty cool but the content that ends up being published on the site might be only a portion of what you hoped. There is little chance that any of the material laden with SEO rich words will make it on the site. However, don’t be discouraged because the link itself back to your blog or site will have done a decent amount to boost the rankings.
All in all, a guest post on Forbes and The Huffington Post is up there as a dream for most. If you like chasing dreams — this isn’t a bad one to try.