When You Reveal User Need and Expectation No One Can Stop Product Success Not Even the User Himself.
Being in the UX professional and passionate about technology, I believe UX Strategy can play a key role for product success which will lead to business success.
Before I express my belief I would like to highlight views of Steve Job, John Maeda, Jess James Garrett and Jaime Levy.
Image from “https://stratechery.com/2013/whither-liberal-arts/”
Content from http://www.wsj.com/articles/SB10001424053111904875404576532342684923826
At the very end of his 2010 speech at the iPad’s debut, Steve Jobs mused on the secret to Apple’s success: “It’s in Apple’s DNA that technology alone is not enough. It’s technology married with liberal arts, married with the humanities, that yields the results that make our hearts sing.” He illustrated it with the image of a street sign at an imagined intersection between “Technology” and the “Liberal Arts.” He meant it as a description of the kind of thinking — multidisciplinary, sensitive to human needs and potential — that created the products.
John Maeda, the former president of the Rhode Island School of Design, is dedicated to linking design and technology. Through the software tools, web pages and books he creates, he spreads his philosophy of elegant simplicity. His work explores the area where business, design, and technology merge
In TED, Maeda breaks his talk into four sections: technology, design, art, and leadership. He explores each individually as well as in combination with one another;
Technology — Makes Possibility
Design — Makes Solutions
Art — Makes Questions
Leader — Makes Action
Each has its merits on its own, but when combined, amazing things can happen.
In his conclusion, Maeda discusses how the four different areas, technology, design, art, and leadership, can combine to create new methods of thinking, particularly about business, and create new systems of linking seemingly opposing areas or ideas together
Jesse James Garrett is an Information Architect, he is a co-founder of Adaptive Path strategy and design consulting firm. Garrett authored The Elements of User Experience, a conceptual model of user-centered design first published as a diagram in 2000 and later as a book in 2002. This book made him popularity in the web design community.
Garret describes the phase Experience Strategy thusly:
Experience Strategy = Business Strategy + UX Strategy
A mental model helps you visualize how your business strategy looks compared to the existing user experience. Thus, it is a diagram that can support your experience strategy.
Jaime Levy is an American author, lecturer, Interface Designer, and user experience strategist. She became known for her groundbreaking new media project in the 1990s before Internet era.
Jaime’s misinterpretations about UX Strategy, UX is an umbrella term that encompasses a lot of disciplines, and UX strategy lies somewhere at the intersection of UX design and business strategy. But the lines don’t exist in a vacuum. Instead, they exist in an elaborate anatomical structure with a lot of dots to connect. This is why there are so many different interpretations floating around UX strategy.
Jaime introduced her methodology and UX strategy framework;
UX Strategy = Business Strategy + Value Innovation + Validated User Research + Killer UX Design
Coming back to my view…
A decade back designers played a role of designing the interface only, gradually as UX valued designers played a role of exploring the user need, thanks to Apple.
Going forward, I believe UX designers can play a key role for product success as UX strategist. I feel “The success of product lies on the intersection of business objective and user need/expectation”.
To conclude, I thought of researching a few product which were very successful in my region. Many people thought the success of the product was because of luck. In my view the success was due to cause of intersection between business objective and user need/expectation.
In my next few articles I will highlight why some of the products were very successful at that time.