2016 Mobile Stats & Data

  1. In the May 2015 survey from BrightLocal, 61% of consumers said they are more likely to contact a local business if they have a mobile-optimized site. BrightLocal
  2. 57% of customers say they won’t recommend a business with a poorly designed mobile site and 40% have turned to a competitor’s site after a bad experience. The Mobile Playbook
  3. Local searches lead 50% of mobile visitors to visit stores within one day. Search Engine Land
  4. 40% of consumers have turned to a competitor’s site after a bad mobile experience. The Mobile Playbook
  5. It’s 2X as hard to get your ad seen on the mobile SERPs. WordStream
  6. 77% of mobile searches are made where a desktop PC is available. Think With Google
  7. 51.7% of emails were opened on Smartphones and 15% were opened on Tablets, with 33.3% opened on desktop/laptop computers according to Movable Ink’s US Consumer Device Preference Report for Q3 2015. Movable Ink
  8. 43% of consumers do research in the store. Clix Marketing
  9. In the same Movable Ink report, they found 41.4% of email opens occurred on an iPhone. Movable Ink.
  10. 49% of B2B researchers who use their mobile devices for product research, do so while at work. Think With Google
  11. Nearly 70% of digital marketers surveyed feel their website is currently mobile-friendly, while 29% admit their site is not optimized for mobile usage. gShift
  12. More than 1/3 of all US Smartphone owners download at least one app per month comScore
  13. Facebook and YouTube ranked as the top two highest smartphone apps of 2015. Time
  14. 86% of moderate-performing teams have integrated their mobile marketing strategy into their overall marketing strategy. Salesforce
  15. Users spent on average 1.8 hours on their smartphones every day and apps account for 89% of their mobile media time. Social Media Today
  16. Only 65% of digital marketers surveyed stated they are starting to include mobile SEO strategies into their search and content marketing planning. gShift

To make sure you don’t miss any news or interviews subscribe to the Subsign newsletter here: http://eepurl.com/bZIFJr