2016 SEO Stats You Need To Know

  1. According to an Ascend2 report, 48% of respondents identified keyword/phrase research as a most effective SEO tactic with 34% citing frequent website updates. MarketingProfs
  2. Google is responsible for ​89.3% of all internet searches​. (source)
  3. More than half of all mobile searches lead to a purchase, and 78% of mobile searches for local business information result in a purchase. (source)
  4. Six of the ten busiest websites are based in the U.S. — but 86% of their visitors come from outside America. (TechCrunch)
  5. Businesses that blog​ regularly have 97% more inbound links than companies who don’t blog​. Inbound links can highly impact the success of SEO strategies. (source)
  6. Search results account for ​300% ​more traffic sent to websites than social media does. (source)
  7. The average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words. The higher up you go on the search listings page, the more content each web page has. (source)
  8. Google gets over 100 billion searches a month worldwide. More than half of those searches are coming from mobile devices. That doesn’t include devices with screens bigger than 6 inches such as tablets. Mashable
  9. 60% of all organic clicks go to the top 3 organic search results. Hubspot
  10. 57% of B2B marketers say SEO has the biggest impact on lead generation. NewsCred
  11. As of May 2015, more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. AdWords
  12. Google had 94% of the worldwide mobile (smartphone and tablet) search market share in December 2015. Net Market Share
  13. Among the group of SMBs (small and medium size businesses) that had or planned to create a website, just 33% had a mobile-optimized site in September 2015. eMarketer
  14. Changing search algorithms (40%) and budget constraints (38%) are considered the most challenging obstacles to SEO success. Marketing Charts
  15. More than 7 in 10 respondents feel their SEO effectiveness is improving either significantly (15%) or modestly (56%). Marketing Charts
  16. 50% of Search Queries are 4 Words or Longer. WordStream
  17. 81% believe either outsourcing to a specialist (17%) or combining in-house resources and outsourcing (64%) represent the most effective resources for executing SEO tactics. Marketing Charts
  18. You lose 97% of leads on Leaky Landing Pages. WordStream
  19. On average, B2B influencers do 12 searches prior to visiting a specific brand’s site. Think With Google
  20. Search is the #1 driver of traffic to content sites, beating social media by more than 300%. Iron Paper
  21. Those involved in the B2B buying process are already 57% of the way down the path to a decision before they’ll actually perform an action on your site. Think With Google
  22. 81% of B2B purchase cycles start with web search and 90% of buyers say when they are ready to buy “they’ll find you”. Freely
  23. Search is the starting point for 60% of travelers. Search Engine Watch
  24. 90% of B2B researchers who are online use search specifically to research business purchases. Think With Google
  25. A fifth of small-to-midsized businesses purchased a type of Google advertising product in 2015, with 83% of those using AdWords. Here’s how the spending with Google actually broke out (source):
  • 48% spent their budget on Google Display Ads;
  • 27%, Google+ pages;
  • 22% spent part of their budget on remarketing;
  • 20% used YouTube ads;
  • 20%, Google Display Network;
  • 13%, click to call;
  • 12%, contextual targeting; and
  • 8%, mobile and sitelinks

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