Subsign Spotlight #017

with Javier Perez

We at Subsign want to contribute to the global creative community, thus the Subsign Spotlight initiative was born. We will bring you interviews and shine the light on a person (or collective) who has shown creativity and courage via their work.

From stop motion to a blend of drawings and real world objects, todays artist has earned his spotlight by having a fun and unique eye. Here is our interview with Javier Perez.

Subsign: Before we get things rolling, let’s get acquainted. Tell us a few things about yourself.

Javier: My name is Javier Pérez Estrella, aka cintascotch. I’m a graphic designer / audiovisual producer from Guayaquil, Ecuador. I have my own digital agency called “Cafeina” (

My motto: “Create every day. No matter your skills”.

Subsign: What was your childhood like? Do you think your experiences from childhood have influenced your present creative endeavors?

Javier: When I was a child I used to create cartoon characters, toys, comics and a lot of other things. I tried to make real all the ideas that were stored in my brain, from a simple illustration to home-made TV shows.

My childhood is present in every work I create. It’s very satisfying.

Subsign: How would you describe your work style?

Javier: My work is very simple and minimal. I want that the person can take a break of the saturation of the photos in general.

Subsign: Can you share with us how your creative process works?

Javier: From the beginning of my project I used the same process: sketch, search for the ideal object, draw the final illustration and take the photo of the final artwork.

My ideas come to me when I am on the bus, walking or running. I archive my ideas in sketches and then I work on them little by little.

Subsign: How does your work station look like?

Javier: It’s very messy!

Subsign: What is your favorite work you have done so far?

Javier: My favorite artwork: The boy with the grapes.

My favorite video:

Subsign: Who do you admire as a visionary?

Leonardo Da Vinci

Subsign: What advice could you give to someone starting out in the creative field of work?

Javier: Work hard everyday in your passion.

I think the best way to design/create without several requests is through the personal projects. It’s a great way to show your style and skills. It’s better when a client/brand wants a specific style. You can work with creativity freedom.

Subsign: If you could learn to do anything, what would it be?

Javier: I would like to learn how to play any musical instrument.

Subsign: Can you recommend for our readers a book ,a song and a movie?

Javier: A book: El Pelado Pilas, Ziraldo

A song: Jive bunny — C’mon everybody

A movie: Jurassic Park

Subsign: If you could throw any kind of party, what would it be like and what would it be for?

Javier: One day I had an idea about that: I would like everybody use earphones in my party if you want to hear the music. In this way, you could talk without yelling.

If you know a creative that should be in the spotlight feel free to contact us at .

For more of his’s work you can follow him on the links bellow:

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