So did you hear about what happened at the Oscars?
Yes, that’s a rhetorical question. If you didn’t see the Best Picture mix-up at the Oscars live, you surely heard about it the next day. From stories on the TV news and entertainment shows to online articles and social media posts, there was no avoiding it. Social media accounts everywhere were buzzing with comments.
From the amount of coverage and opinions, you might think this was the first time a mistake ever occurred at a live event. Yes, it was a huge embarrassment; but did it “ruin the Oscars” as I read in one story? Should PricewaterhouseCoopers (PwC) “never be associated again with the Oscars” as a radio personality stated?
For its part, PwC handled the situation as best they could. They quickly addressed it with a statement that night apologizing for the error followed by another on Monday with an explanation. And that was just what the public heard. I’m sure there was more contrition in private along with assurances that this would never happen again.
In my opinion, an 83-year old business relationship should not be discarded over an honest, although avoidable mistake.
By the way, did you know the Academy made their own mistake? One that was less noticed, but some might consider more egregious since it occurred during a recorded segment. What do you think?
Originally published at SCG Advertising & PR.