Email Marketing Benefits for Real Estate Businesses | Success Path

For years email marketing has been used by big-business powerhouses to streamline communication efforts and expand their loyal customer base. It wasn’t until recently, however, that small business and independent professionals started capitalizing on the benefits of email marketing by using it as a means of reaching a larger target audience in an efficient and effective manner. Real Estate professionals, in particular, can find a great deal of success my designing and implementing an email marketing campaign.

Benefits of Email Marketing for Real Estate Pros

In today’s digital era, it’s no surprise that clients prefer email and other similar means of correspondence over the traditional snail mail. Not only do emails take up less physical clutter in the home, but they can also be saved and revisited in the future, rather than discarded and lost forever. And by implementing a unique email marketing campaign in your real estate business, you can ensure you’re connecting directly with potential sellers, as well as former and prospective clients. Along with this key feature, email marketing also offers benefits like:

  • Increased ROI: The return-on-investment (ROI) for email marketing campaigns far outweighs virtually all other marketing tactics combines. On average, real estate companies see a 4300% ROI when it comes to email marketing.
  • Observing preferences: Almost 75% of real estate consumers prefer to receive commercial communications over email rather than traditional mail or phone calls.
  • Immediacy: Experts like those from Success Path found that 20% of all real estate searches on Google are made from Smartphones, which means consumers likely have the capabilities of immediately checking email from the palm of their hands.
  • Following the trend: Over 50% of today’s marketers consider email to be their number-one digital channel, meaning that by implementing an email marketing campaign, your company can follow suit when it comes to upholding trends in the marketing industry.
  • Abundance: Nearly 80% of all smartphone users ages 18–44 say that email is the most important function on their device.
  • Increased conversion rate: Though executing social media campaigns can help your real estate business effectively reach your target audience, email’s conversion rate is nearly three-times more effective and garners a 17% higher average conversion value than social media platforms.
  • Affordability: By using email marketing to promote your business, you can generate 50% more leads at a 33% lower cost. Not only is email marketing substantially more affordable, but you can use the money you save on marketing campaigns to further develop and implement other beneficial marketing campaigns.

Tips for Successful Real Estate Email Campaigns

When it comes time for your real estate team to develop an effective email marketing campaigns, keep these six tips in mind:

  1. Use an email address that will encourage dialog and build a relationship with your recipients. You can then use this email address to send out hyper-localized content to targeted prospects who’ve shown interest in a particular neighborhood or county.
  2. Keep budget in mind when executing email campaigns. For example, if you send out an email promotion for properties that are out of your client’s budget, you’ll be wasting a lot of time, effort, and resources on an email campaign that’s not relate-able or effective.
  3. Keep a contact list of people who have similar lease lengths and reconnect with these individuals through email marketing as they near the end of their lease.
  4. Stay in tune with seasonal demands by keeping track of the seasons and planning email campaigns accordingly. Is college starting soon? Connect with students or new empty-nesters.
  5. Request action in your campaigns by including links or buttons that ask recipients to “CLICK HERE” to connect with an agent, browse properties, etc.
  6. Ensure that all of your email campaigns are designed with long-term strategies in mind. This means that all of your campaigns should deliver relevant information to qualified recipients by catering to their interests, wants, and loyalty.
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