There are so many wonderful, quick moments in sports. So many times something amazing happened, and only took a second, that used to serve as context for celebrations and posts from fans. Some animated GIFs were a nod to those that experienced them live, small aspects others might have missed. Other GIFs stand on their own and help share moments with people that missed them.
The olympics without animated GIFs
Matt Haughey

This is a perfect illustration of what’s lost when all of our cultural expression is funnelled through closed & controlled networks.