Sue Alouche @ Créativité – Medium

Sue Alouche @ Créativité

Sue Alouche @ Créativité

The 9 Luxury Brand Signatures…

…according to Kapferer and Bastion in the Luxury Strategy written in 2009.

2 min readSep 15, 2019

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Sue Alouche @ Créativité

Luxury. From conspicuous to inconspicuous consumption.

In 1899, the economist Thorstein Veblen observed that silver spoons and corsets were markers of elite social position. In Veblen’s now…

4 min readJun 6, 2018

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Luxury. From conspicuous to inconspicuous consumption.

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Sue Alouche @ Créativité

Inclusive Design or Exclusive Design. It’s in our hands…

I recently ran a week-long workshop along with 2 fellow designers, Olivier Pigasse and Jay Bautista at l’Ecole de Design Nantes Atlantique…

11 min readApr 7, 2018

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Inclusive Design or Exclusive Design. It’s in our hands…

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Sue Alouche @ Créativité

We need to talk about periods.

How are brands going with the flow and speaking out about this issue?

10 min readMar 13, 2018

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We need to talk about periods.

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Sue Alouche @ Créativité

Joseph Campbell’s Hero’s Journey taken step-by-step by Expedia

The Hero’s Journey is a narrative identified by the American scholar Joseph Campbell that appears in drama, storytelling, myth, religious…

5 min readFeb 12, 2018

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Joseph Campbell’s Hero’s Journey taken step-by-step by Expedia

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Sue Alouche @ Créativité

This brand really speaks to me visually… “Feel like a million Kroner.”

Kaibosh, is an opticians store based in Norway. It produces glasses and sunglasses for women, men and children. But the way that Snask…

3 min readJan 14, 2018

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Sue Alouche @ Créativité

Sue Alouche @ Créativité

Design, Branding and Creative communications are my passion, and my work. I am a part-time lecturer. Part-time consultant, workshop facilitator and writer.

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