The Trillion Dollar “Death Economy”: You Will Definitely Participate

Suelin Chen
Jan 8, 2016 · 5 min read

The death economy is already huge, and ripe for innovation.

Now, for a variety of reasons, change is coming in a big way.

Justin Bieber has tweeted “RIP” dozens of times to memorialize those who have passed.
Many people are anxious about whether or not their end-of-life care preferences will be respected.
The age structure in the US is increasingly top-heavy.
@baddiewinkle on Instagram

This transformation is already happening in other global markets.

It’s starting to happen in our country now, too.

The good news is: we will all benefit.

Suelin Chen

Written by

Co-founder and CEO, Cake (

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