sue.unermanAdblockers: A Darwin’s wedgeEconomist Robert H. Frank coined the term Darwin’s Wedge to describe situations where stuff evolves to benefit the individual but actually…Apr 29, 2016Apr 29, 2016
sue.unerman“Juries don’t buy evidence they buy narrative… Our job is to tell the story better than the other…This is Johnnie Cochrane on The people v OJ Simpson, American Crime Story. The jury he’s talking about are of course those picked for the…Apr 22, 2016Apr 22, 2016
sue.unermanBinge viewing: good or bad?According to a new study from the University of Toledo there is a new sickness putting the first world at peril: Binge ViewingApr 1, 2016Apr 1, 2016
sue.unermanAre you collaborated out?If you aren’t collaborating on a project these days then I don’t know what you are doing with your day. It is everywhere in media and…Mar 11, 2016Mar 11, 2016
sue.unermanDon’t fix the problem, eliminate the cause of the problem.Since the launch of the Government Digital Service in 2012, the digital transformation engine for the UK government, there has been a…Mar 2, 2016Mar 2, 2016
sue.unermanI want your job — or do I?Amy Grier says that FOMO, or Fear Of Missing Out, applies to work too. She describes the gut wrenching feeling that she used to experience…Feb 10, 2016Feb 10, 2016
sue.unermanHere’s 16 predictions for 20161. More adblockers used by more people. Not because people hate advertising, not because advertising is more intrusive than it used to be…Jan 12, 2016Jan 12, 2016
sue.unerman8 out of 10 people only read headlinesHello there if you’ve got past the headline. You’re in the minority. Though we often accuse the young of having a short attention span it…Dec 4, 2015Dec 4, 2015
sue.unermanYou call it advertising; I call it content: a view from a media agencyWhy has the term Content roused such fury amongst some in our industry?Nov 13, 2015Nov 13, 2015
sue.unermanWhat’s your advice to your 21 year old self?It’s that time of year when we’re welcoming a whole new intake of talent into MediaCom. Fresh from academic pursuits. First jobbers. Up for…Nov 6, 2015Nov 6, 2015
