Hello, I am a UI/UX designer and an Industrial Designer.
I’ve seen companies spend tens to hundreds of thousands of dollars perfecting a website, email, or ad’s visual design while spending the last few hours on writing the words that will make up that design.
Because we’ve seen the results of visual beauty in product design, we expect putting this level of focus on visual beauty in our brand’s message will have the same effect.
Mistakes handled right and corrected quickly, however, can actually build trust. Indeed, Craig Silverman has argued that failing well may be the best way to build trust.