While in-house teams are great for traditional forms of marketing, many companies struggle to understand the complex and creative nature of SEO.

From specialist work that requires technical development, through to content production that demands expert knowledge, outsourcing SEO allows businesses to enjoy high-quality and comprehensive SEO campaigns at a cost-effective rate.

If you’re thinking of outsourcing SEO, this guide will help you understand the benefits of doing so, as well as aspects that you need to consider before you get underway.

What is SEO outsourcing?

SEO outsourcing occurs when a company wishes to expand its search engine optimisation practices without expanding its internal team on a permanent basis.

This can provide a company with a great amount of flexibility and can allow a business to…


In this in-depth article, I’ll explain some of the best and most important factors that you must consider before and during a dental SEO campaign.

Originally published at www.suganthan.com on May 20, 2019.


On 24 January during a Google NYC meetup, John Mueller, Google’s Senior Webmaster Trends Analyst, said that in the coming year, webmasters and SEOs would have to start thinking about Image Search a little differently.

Mentioning that it would be a “bigger topic” during 2019, Mueller said that users may in fact start using Image Search to do new things, such as accomplish tasks, purchase goods online, or even to learn something new.

He also said that SEOs and webmasters would need to start thinking differently about how they optimise for Image Search.

The overlooked art of image optimisation

Although Mueller didn’t go into the specifics…


Digital marketing is the promotion of products or services on a digital platform or technology.

The majority of the time digital marketing is based primarily on the internet, and marketers can promote their campaigns across websites, social platforms, mobile apps, and on streaming platforms such as Spotify or YouTube.

Although digital marketing has been around since the early 1990s, it has flourished within the past 15 years or so, and now any business, no matter how large or small, can use digital marketing to promote products and services.

In 2017, $44 billion was spent on digital marketing in the US…

Suganthan Mohanadasan

Digital marketing consultant

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