The Story Behind the UK’s Fastest-Growing retail of Imported Sweets Online

Sugarrushsweetiesuk
4 min readMar 6, 2022

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In the confectionery and culinary world, chocolate lingers at the heart of all things yummy. Chocolate has always been at the forefront a class above confectionary for online orders. However, there has been a major shift towards new or redeveloped confectionary being placed as a healthier pleasure to suit the health-conscious, dietary requirement, and customer demand. Customers have become more aware of healthier options such as protein-rich sweeties, no artificial colorants, vegan, and gluten-free sweeties. All this is on offer at Sugar Rush Sweeties.

There has been a tremendous shift with the emphasis on the transparent label trend and the growing demand for natural simple ingredients. Manufacturers are also jumping on the demand wagon to formulate their products to suit the high demand of the ‘health first’ trend and forever changing in consumers’ buying patterns. The driving force behind the change of consumer buying patterns is the awareness of cutting back on sugar, but this is not the only reason we see the change, it has a lot to do with consumers seeking new taste sensations as well as the convenience of buying online. Once again manufacturers have up their game to have return policies in place to build trust and a relationship with consumers. The confectionary environment is most likely to become more competitive and taste will most definitely be the key to rise above the competition.

To push the envelope even further, manufacturers are not just cutting back on sugar, they also satisfy the growing demand for jelly bars, halal, and kosher products to eliminate gelatine and to use pectin instead for its clean image and high function. Flavor explosions are also on the cards shortly for innovation to move away from the everyday flavors. Shortly, we will be looking at more distinct flavors such as elderberry, burnt caramel, blood orange, and turmeric. A force to be reconned with for beating the competition is the packaging. Manufacturers have invested in more innovative sustainable raw materials that are not harmful to the environment with beautiful packaging for their products to stand above the rest.

Harry Lynch Director at Sugar Rush Sweeties commented the main vision is to offer their customers an enormous range of sweeties from one place where they can find something for everyone. The Pick n Mix is truly an old-school classic selection of what we all know and grew up with, except now in modern days where we are more in tune with healthier options and dietary requirements. We can all remember the classic Kola cubes, Fruit salads, Pear drops, and Blackjacks. More modern popularity flavors such as Watermelon slices, jelly brains, and Tongue painters add such character to the Pick n Mix selection. Sugar Rush Sweeties not only have a selection of 120 plus sweeties to choose from for your online order, but the classic Pick n Mix box also consists of a seventy-five plus mixture of sweeties. Size is also important to the team at Sugar Rush Sweeties. These boxes are available in 2kg, 1kg, and 550g sizes, which is the best thing ever to order if you are unsure about your preference.

Excited to host a colour theme party? Look no further than Sugar Rush Sweeties, the colour theme boxes come in all colours from Red, Blue, or Green, or simply order their seasonal boxes from Christmas to Easter themes, and not to forget the oh so popular Valentine box. Gone are the days when vegan, gluten-intolerant, halal, and kosher pass the sweetie bowl, Sugar Rush Sweeties is there for everyone to enjoy a box of sweeties, they would not want anybody not to indulge in the experience of pure sweetie pleasure.

About us

Our journey started in October 2019. We both worked full-time in teaching and banking. We then decided we needed to make extra money to achieve a dream we both had, that dream was to travel and see the world, but of course, we needed to have a side lucrative passive income business without having to quit our jobs. We then loved the idea of selling sweeties to the local community and the demand was overwhelming. Our dream was short cut due to Covid, and we both returned to our previous employment only to discover that we were no longer employed. Since then, we resurrect Sugar Rush Sweeties. Find out more on our website at https://www.sugarrushsweeties.co.uk

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